Counter-attack of US department stores

Department stores needs to adapt themselves to 21st century consumer’s value and experience while shopping if they wants to survive against speciality retailers and discounters.

They are in trouble and have to reinvent their old concept and take a new and modern approach. For example, gives more floor space to vendor to let them free creativity. They all look the similar, so bring a different and new interest experience to client. They have to develop right merchandise, quantities and times to charm and attract new customers and keep them.

Their challenge is to change a sector that is not growing and continue to lives.