Writing

Dear Mr Cumino,

To solve Caferoma's difficulties, I summarise all the actions and possible solutions I agree to take for the next meeting.

First, the product need to repositionate his image by changing the packaging, logo and labelling to renew our brand and adapt it to the market. The distribution can be done in a different way to save money. The taste and quality have to stay as they are because it makes the difference from other cofee.

The price have to go down by 20 % to 30 % because the competition reduce their price.
A new and improve kind of advertising campaing can relunch our product by attracting the curiosity of the costumers so they can try it.

The product can be split under different brand names so poeple can have cheeper cofee with 2 or 3 less ingrediant than the regular but with almost the same taste. Many supermarkets could sell it as their own brand labels and give us back a certain pourcentage of it and take charge of the distribution.

A new product under Caferoma brand need to go on market as soon as possible to satisfy client demand for instant coffee or decaffeinated because of their popularity.

Finaly, Caferoma should allow licensing fee on coffee equipment to be present in the house consumer and help him remember to buy our product.

Thank you to have read my position on Caferoma problems.

Yours sincerely
Marc-André