Counter-attack of US department stores

Department stores needs to adapt themselves to 21st century consumer’s value and experience while shopping if they wants to survive against speciality retailers and discounters.

They are in trouble and have to reinvent their old concept and take a new and modern approach. For example, gives more floor space to vendor to let them free creativity. They all look the similar, so bring a different and new interest experience to client. They have to develop right merchandise, quantities and times to charm and attract new customers and keep them.

Their challenge is to change a sector that is not growing and continue to lives.

Writing

Dear Mr Cumino,

To solve Caferoma's difficulties, I summarise all the actions and possible solutions I agree to take for the next meeting.

First, the product need to repositionate his image by changing the packaging, logo and labelling to renew our brand and adapt it to the market. The distribution can be done in a different way to save money. The taste and quality have to stay as they are because it makes the difference from other cofee.

The price have to go down by 20 % to 30 % because the competition reduce their price.
A new and improve kind of advertising campaing can relunch our product by attracting the curiosity of the costumers so they can try it.

The product can be split under different brand names so poeple can have cheeper cofee with 2 or 3 less ingrediant than the regular but with almost the same taste. Many supermarkets could sell it as their own brand labels and give us back a certain pourcentage of it and take charge of the distribution.

A new product under Caferoma brand need to go on market as soon as possible to satisfy client demand for instant coffee or decaffeinated because of their popularity.

Finaly, Caferoma should allow licensing fee on coffee equipment to be present in the house consumer and help him remember to buy our product.

Thank you to have read my position on Caferoma problems.

Yours sincerely
Marc-André

Road construction in quebec

All the people of Quebec lives with one nightmare this summer : the road construction. In any cities we goes, many road or access to a place were close and drivers had to modify their traject. The time to get to a final destination wa s always longer then it supposed to. Now that the vacation are over, it's worst cause their's more cars in our way. All of this is nessecary because the road of the province are in so bad conditions and have to be redone. So we will have to be patient for the next years to come.